7 strategies for responding to racial injustice

Protests and demonstrations against racism and police brutality are sweeping across the nation. Agencies and brands can build authentic responses that resonate and make an impact by thinking compassionately, creatively, and strategically. Here are seven ways to create messaging that not only responds to the current crisis, but also bolsters the loyalty, well-being, and support of stakeholders.

While some companies are spot on with their responses, others . . . not so much. Let’s be as good in our responses to racial injustice as we are at asking Black people to spend money on what we’re selling.

Photo cred: Michael Lark.