The Alteration of CAP SOC

When CAP SOC underwent a rebrand, it was intentional to the smallest detail: a new name, a new logo, an expanded team, and a new look. It gave way to a new vision anchored in working in the culture space and working with value-aligned and mission-driven brands looking to build community. I wrote the blog post giving insight into its founder and the agency's new vision.

“The original vision for Capitalize Social was anchored in helping businesses and business owners understand the value of cultivating a community online, and encouraging transparency with the communities they build. Why? Because when people, brands, and businesses tap into the power of community, it leads to visible and profitable shifts for both sides. It’s obvious when brands market to sell products and not to build community; and long-term brand awareness suffers at the hands of weak and non-existent storytelling. 

For almost a decade, that vision has proven itself to be both valuable and lucrative. Capitalize Social helped small businesses, entertainers, and well-known brands build communities and share their stories, and it was often a one-woman operation. Though Alexia collaborated with and contracted out to people across her network to accomplish client goals, the majority of the work fell solely on her. 

But as it often does, growth called for something new.”